What happens to our unwanted clothing?

According to Greenpeace, as little as 10% of donated clothing, for example to charity shops, is sold on for re-use in the country where it was collected. The rest is likely to be broken down and used as rags – aka ‘down-cycled’ – with more than half exported to an overseas market. That usually means Africa or Eastern Europe.

What happens to secondhand clothing once exported?

Some is sold at markets. This is not necessarily a good outcome. For example, the scale of imports of unwanted clothing from Europe and the US has decimated the indigenous textiles and tailoring industries in many African countries. To counteract this problem, Rwanda imposed high tariffs on used clothing imports followed by a total ban on their importation in 2018.

Increasing amounts of fast fashion find their way into the clothing markets of the Global South, but only around 10% re-sells there. Much is poor quality or unsuitable for local needs and is therefore unusable.

What happens to unsold secondhand clothing in the Global South?

With limited or non-existent recycling facilities or infrastructure in the Global South, our unwanted clothing rarely comes to a sustainable end.

Incineration: The rising cost of gas and oil raises the danger that textile waste will increasingly be burned to generate power. Garment factories in Cambodia were found recently to be incinerating off-cuts including tags, labels, footwear, fabric and garment scraps.

The result? Burning acrylic garments releases plastic microfibres and other toxic chemicals with knock-on impacts on human health in both the short- and long-term. Incinerating unwanted textiles also increases the carbon footprint of clothing made in foreign factories for the European and US markets. It is also a massive waste of resources.

Landfill: The Global South is the principal destination for secondhand – and new – clothing that cannot be re-sold or recycled. A recent report from The Observatory of Economic Complexity (OEC) claims up to 40% of used clothing exported to African countries such as Kenya and Tanzania has no market value and is basically just textile waste.

The result? Piles of dumped clothing in locations like the coast of Ghana, the Atacama Desert in Chile and river banks in East Africa. Unwanted ski clothing is now also turning up in the textile dumps of the Global South.

What can we all do to reduce textile waste?

The obvious answer is buy less and throw away less. If every item of clothing was worn for longer, its carbon footprint would reduce considerably and the demand for new clothing would fall. There would be less wastage and fewer used textiles would be exported.

Buying and selling secondhand clothing such as ski and snowboard wear is a way to extend its life and prevent it from being shredded, incinerated or ending up in the Global South where it pollutes the environment.

Do your bit for sustainability: make this the season you choose pre-loved ski wear.

Schuss into spring 2022 with new-look WhoSki.com

Welcome to new-look WhoSki.com. We’ve had a marketplace makeover, making it quicker and easier to buy and sell pre-loved wintersports wear on our UK-based website, with transactions powered by Stripe for financial confidence and security.

What’s new?

  • upload technology SO SIMPLE that you can list your no-longer-needed clothing by mobile as you travel to and from the piste
  • reliable click-to-buy transactions powered by trusted provider Stripe
  • focused ski and snowboard community: no trawling through page after page of irrelevant content
  • #SkiGreen Directory to help you make eco-choices when you visit the slopes

PLUS we continue to donate 10% of our commission to teen mental health charity stem4 on every sale.

Think green as you head for the mountains

Sustainability is the No1 reason why we set up WhoSki.com. Extending the lifetime of textiles is the most environmentally friendly way to keep clothing in circulation and out of landfill. It’s a step that we can all take, by passing on our good quality, secondhand clothes to other enthusiasts.

Experts calculate that extending the active life of clothing by just three months per item, leads to a 5-10% reduction in the carbon, water and waste footprints of your family’s no-longer-needed ski and snowboard outfits.

Find out more about sustainability in winter sports and the fast business on our Eco page here.

Meanwhile, around three-quarters of clothing donated to charity shops fails to find a home – especially specialist items like ski wear – and a mere 15% of our textile waste is recycled.

The good news is, every one of us can make a difference. So why not put sustainability on your to-do list this back-to-ski season? Selling through WhoSki.com instantly reduces the carbon footprint of your wintersports habit, helps you earn a bit of money and keeps down the cost of kitting out yourself and your family.

Sell simply and safely in our dedicated community

So whether you’ve fallen out of love with your wintersports wardrobe since you were last on the slopes, or had a clear-out and realised those ski and snowboard clothes no longer fit, the WhoSki.com shop is the place to sell them, simply and safely.

We look forward to welcoming you to our refreshed online marketplace – join us too on social media, @WeWhoSki on Twitter and Instagram.

Boom time for UK’s indoor snow centres?

Anyone else resigned to another DNS ski season? Like us, you probably have wintersports pals who have abandoned trying to pre-plan a ski trip. Maybe you’ve held back from the Eurotunnel crossing in favour of the increasingly common ‘wait and see’ approach – particularly if you’ve got school-age kids.

The complications of daily testing in resort, the risks of possibly racking up a Covid19 positive before starting the journey home and the dread of forcing children to miss yet more schooling through self-isolation on their return, make a pre-booked ski trip simply not feasible for many families.

Disappointing for us – but good news for the UK’s indoor real snow slopes that look set to mop up the thousands who are not going to make it to the mountains this winter.

The fact is that not being able to get to the Alps or Dolomites doesn’t mean you and the kids have to miss out on your piste time. This could be a bumper season for indoor snow centres as, to be frank, there really isn’t much in the way of outdoor skiing infra unless you’ve got Glencoe on your doorstep.

If you want your fix of the white stuff, you’re probably going to have to ski and snowboard indoors this winter.

Snow centres have come a long way since the Tamworth Snowdome opened back in 1994. Now there’s a growing network of indoor ski and snowboard centres across the UK. Check out the Ski Club of Great Britain info page here for the full range of real snow and dry ski slopes across GB.  

A word of advice: get your sessions booked NOW – we predict high demand this winter, with so many families disappointed by not being able to get their mountain fix. Why not take the opportunity to learn the basics on a snowboard, grab a few lessons to spruce up your technique or even take your Level 1 instructor exams (could be the perfect Christmas present for an older teen…)?

And fingers’ crossed that the health climate improves enough between now and Easter to allow that long-awaited trip to our favourite pistes before the season is through.

Circular economy: exciting. Government response: disappointing

The excitement of last week’s festival of the circular economy in London was tempered today by the Government’s announcement it would not be intervening to discourage wasteful practices in the fashion industry.

Despite recommendations from Parliament’s Environmental Audit Committee to bring in a levy on clothing sales to help tackle environmental damage and encourage circular economy practices, ministers decided to “encourage” rather than legislate to ensure fashion companies do the right thing.

Circular Economy Week

The decision comes in the wake of a week of activity organised by the London Waste and Recycling Board to celebrate and boost the city’s circular economy sector.  We at WhoSki.com were delighted to take part, share our story, learn from others operating in this vibrant sector, and connect with likeminded entrepreneurs whose goal is to help deliver a resilient, resource-efficient community.

There is a huge bank of energy, talent and enthusiasm in the circular economy sector. There is also a massive desire to curb – and harness – the waste generated by this country’s 66 million inhabitants.

Re-use in the ski sector

Our business, building a peer-to-peer marketplace for preloved ski clothing, is a mere drop in the ocean compared with the massive challenge facing the fashion industry which consumes globe-threatening amounts of resources and creates literal mountains of waste.

By targeting the ski clothing industry, we are making a tiny difference to the fashion industry’s problem of waste and over-production. But we believe it is a valuable one. Specialist outdoors clothing such as ski wear is made of multiple materials, making it particularly difficult to recycle. Manmade fibres also break down extremely slowly – if ever. Re-use will always be the eco approach, as well as the low-cost way to revamp your ski wardrobe. A fresh look on the slopes without breaking the bank or condemning unwanted but still serviceable clothing to landfill: that is our aim.

#PassItOn

Even though the UK Government is unwilling to force change, we are confident that retailers and manufacturers will want to do the right thing.

WhoSki.com is the place where you can pass on your end of line, out of season or returned winter sports wear for re-use by within a dedicated community of skiers. Consumers will respect your sustainable fashion credentials, spread the word about your corporate efforts to end wasteful practices and act as advocates for your brand. #PassItOn