WhoSki.com: our Mission

WhoSki.com is a marketplace for buying and selling secondhand outdoor wear and accessories. Our aim is to keep outdoors clothing, kit and accessories in active use.

How do we do this?

WhoSki.com is a circular economy business with a sustainable ideology and a transparent business model. In winter we aim to keep ski and snowboard clothing in active usage by making it easy to buy and sell secondhand. Year round, we do the same for outdoor clothing and equipment.

Re-SALE is as green as it gets

Every time someone sells and buys via the WhoSki.com marketplace, one less item pollutes the environment or has to be repurposed: even recycling carries an environmental cost.

When you rent clothing, it has to be transported and cleaned between uses. 

The longer an item of clothing is in active usage, the more times it is worn or used, the lower its carbon footprint. By selling on items you no longer need, you act sustainably, help keep garments out of landfill and help someone else save money.

Your old is someone else’s new. The circular economy helps make outdoor activities more affordable and therefore more accessible.

Reducing textile miles, packaging and energy waste  

WhoSki.com keeps the carbon footprint of transactions low by providing a marketplace platform and a community where good quality, affordable, outdoor wear and equipment, plus ski and snowboard clothing can be passed directly on from one person to another rather than via a third party for assessment and re-sale. That means less transport, fewer chemicals, reduced packaging and no storage warehouses.

The #GreenDirectory

Make a greener decision when organising your outdoor adventures, with the WhoSki.com #GreenDirectory. Clothing suppliers, travel operators and transport are all included to help you take steps to improve your environmental credentials in the great outdoors and on the ski piste. Visit the #GreenDirectory here.

Partnering to drive change 

WhoSki.com partners are handpicked to help spread the sustainability message. From school and university trip providers to green fashion disruptors, together we have a louder voice to raise awareness of the environmental impact of the clothes and equipment we use when we enjoy outdoor activities, whether in the mountains, on the trails or in our rivers and seas. WhoSki.com strives to make a difference: we encourage and challenge all we work with to act more sustainably, including ourselves. Visit our Partners Page here.

The UNCOMFORTABLE statistics – just UK 

Some 350k tonnes of used clothing goes to landfill annually; another 80k is incinerated. That’s 11 million pieces of clothing EVERY WEEK. 

The UK is the world’s second largest (after the US) exporter of secondhand clothing. Exported, unwanted textiles are turning up in the Global South, washed up on coastlines and dumped in the countryside. These clothes can take over 200 years to biodegrade.

Durable, hard-to-recycle, outdoors wear, ski and snowboard clothes, walking and hiking equipment are all part of this problem. Find out more about sustainable fashion here.

Supporting mental health

WhoSki.com donates 10% of our commission on sales to award-winning teenage mental health charity stem4. Partnering with stem4 is our way of supporting a charity which helps teenagers access positive mental health support easily and through their phones. Every item you buy or sell through WhoSki.com directs a charitable donation to this important cause. Visit stem4.org here.

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