Are you new to marketplace selling? Take our advice to create the most effective listing and help your ski clothes sell FAST!
Part 3 : Pricing your item right will help it fly out of WhoSki.com and into the hands of another skier. If your goal is to sell quickly and your motivation is to keep ski clothes out of landfill and in active usage: our tips should help.
Perhaps your ski kit has been on sale for a while but still not been snapped up? A price reduction might help… Read on for more secondhand sales pricing tips.
1 Get the pricing right
Experienced skiers know that a new designer ski jacket could come with a £500+ price tag. But let’s face it, most of us would not dream of paying jaw-dropping prices like that.
Be realistic when you are pricing your garment for re-sale. Think affordable. However, be wary of pricing it too cheap unless you really want a fast sale – buyers may suspect it is damaged or of poor quality.
Top tip: Use the description box to mention the as-new RRP of your item to make it clear what kind of deal your buyer is getting.
2 What is a realistic price?
Bear in mind that secondhand items rarely sell for even half the original price, unless they are pristine ie unused, with the original labels still attached.
Selling on your pre-loved clothing helps reduce its (and your) carbon footprint. It is a way of recouping some of your outlay but we advise that you set your sights realistically. Think about the eco benefits of ensuring your clothes get maximum wear – and remember we donate to charity on every sale.
Top tip: High Street brands sell quickly – they are affordable and your customer is familiar with them, so do price accordingly. People will spend more on designer brand ski clothes, but remember affordability is key in the secondhand sector.
3 Check the competition
Browse the WhoSki.com shop on a regular basis. You will start to learn what sells, at what price, and what seems to shift more slowly. Make sure you are signed up to receive our emails which announce new listings so you can keep an eye on the competition. (If you’re not already a WhoSki.com member, register here for your email updates.)
When pricing your outfit, check what else is on offer at WhoSki.com. If you spot something similar, check the cost and think ‘Would I pay that?’ to give you a steer on your price point.
Top tip: Selling items affordably as a set rather than individually may help attract a buyer eg a pack of ski socks, a selection of base layers or matching ski jacket and salopettes. If they don’t sell, split and re-list them individually.
4 Be prepared to drop your price
We are a fixed-price marketplace, not an auction site, but it is easy to adjust the pricing of your items if you find they are not selling. Simply log in, visit your account and edit your listing. You can also re-write the description to make it clear you have reduced the price, if you wish.
Top tip: Think about timing when trying to sell your pre-loved ski clothes. The pre-Christmas period is buzzing as is half-term for kids’ stuff. Towards the end of the ski season, there is generally little ski clothing left in the shops so you may well clinch a last-minute sale at WhoSki.com.
One extra point to bear in mind: the ski season for UK skiers is relatively short. Most transactions in our marketplace take place between October and April, but you can leave your items on sale at WhoSki.com for as long as you like. If they don’t sell this season, they may well be snapped up next.
Remember to let your audience know via social media (Instagram, Facebook, Twitter, TikTok) that when they buy your item through WhoSki.com, we donate ££ to charity, PLUS they are helping keep valuable textiles out of landfill.
Happy selling!Read Part 1: Our tips on how to post the best images to help sell your ski clothes