Happy New Year to all! Here’s a round-up of some of the ‘fresh tracks’ we made at WhoSki.com in 2023:
fresh tracks: Growth
- Registered WhoSki.com users rose month-on-month, with increasing quantities of good-as-new kit finding a second life in every corner of the UK, Ireland & Europe. Thanks to you all.
- We rank No1 in Google organic search for secondhand ski wear. That makes it easier for even more people to find our preloved ski clothing shop online: good news for sustainability and the circular economy.
- We expanded WhoSki.com beyond winter sports wear to include all kinds of outdoor clothing and equipment. By buying and selling your secondhand outdoor kit you are helping keep even more durable, hard-to-recycle materials in active usage, reducing their carbon footprint and helping ease pressure on the world’s resources.
- We launched a refurbished ski rep clothing collaboration with Alps-based One Tree at a Time, rescuing high quality piste wear from the recycling bin and introducing it to a wider market in the UK at affordable prices. Check out the One Tree at a Time page in our ski clothing shop to get your hands on their gorgeous upcycled tops and jackets. Read more about their journey here.
Fresh tracks: events
- WhoSki.com co-founders Nicola and Sally hosted two live workshop sessions about ‘Easy ways to ski green’ at the NEC Birmingham and London’s ExCel for National Snow Week. Many thanks to guest eco experts Iain Martin, Sarisher Mann and Matthew Sexton for joining us on stage to share their insights and expertise.
- We attended the super-useful LISTEX – London International Snowsports Trade Exchange in London. It was inspiring to meet so many like-minded movers and shapers in the ski sector. Thanks to Mountain Trade Network for organising.
- We enjoyed a fun couple of days at The Snow Centre , Hemel Hempstead, for ‘Get your kit out’ winter launch weekend, spreading the word about sustainable ski fashion and hearing about customers’ ski plans. Looking forward to similar later this year with a WhoSki.com stand at Chill Factore, Manchester, too.
Fresh tracks: support
- We were delighted to see the WhoSki.com brand gain increased exposure, with press coverage in outlets including The Guardian, Evening Standard and Time & Leisure Magazine. WhoSki.com was a finalist for two business award categories in the fields of Best Sports Brand and Sustainability.
- Thanks to Protect Our Winters UK for supporting our learning in all things eco via your Carbon Literacy course: we recommend. A big cheer too for the ongoing support and inspiration from our participation in the Re-Action Collective.
And finally… In a WhoSki.com survey, more than 95% of skiers said that making their ski trips more eco-friendly was ‘very’ or ‘quite’ important to them. Which is a good reason for us to feel positive about the year ahead, look forward to even bigger things in 2024, and embrace the host of opportunities ahead.
Thanks, of course, go to the many other individuals, organisations, businesses and customers who continue to back us in our mission to increase circularity and sustainability in the active outdoor sector. You’ve all helped us make fresh tracks at WhoSki.com in 2023. Don’t hesitate to get in touch throughout the year ahead with your ideas and opinions: we love to hear from you .
