Tag: WhoSki

Fresh tracks at WhoSki.com in 2023

Happy New Year to all! Here’s a round-up of some of the ‘fresh tracks’ we made at WhoSki.com in 2023:

fresh tracks: Growth

  • Registered WhoSki.com users rose month-on-month, with increasing quantities of good-as-new kit finding a second life in every corner of the UK, Ireland & Europe. Thanks to you all.
  • We rank No1 in Google organic search for secondhand ski wear. That makes it easier for even more people to find our preloved ski clothing shop online: good news for sustainability and the circular economy.
  • We expanded WhoSki.com beyond winter sports wear to include all kinds of outdoor clothing and equipment. By buying and selling your secondhand outdoor kit you are helping keep even more durable, hard-to-recycle materials in active usage, reducing their carbon footprint and helping ease pressure on the world’s resources.
Boots, backpack and more: the kit you need for an outdoor adventure
Boots, backpack and more: all outdoor kit now available via WhoSki.com

Fresh tracks: events

  • WhoSki.com co-founders Nicola and Sally hosted two live workshop sessions about ‘Easy ways to ski green’ at the NEC Birmingham and London’s ExCel for National Snow Week. Many thanks to guest eco experts Iain Martin, Sarisher Mann and Matthew Sexton for joining us on stage to share their insights and expertise.
  • We attended the super-useful LISTEX – London International Snowsports Trade Exchange in London. It was inspiring to meet so many like-minded movers and shapers in the ski sector. Thanks to Mountain Trade Network for organising.
  • We enjoyed a fun couple of days at The Snow Centre , Hemel Hempstead, for ‘Get your kit out’ winter launch weekend, spreading the word about sustainable ski fashion and hearing about customers’ ski plans. Looking forward to similar later this year with a WhoSki.com stand at Chill Factore, Manchester, too.
Ski wear from the Alps with ZERO carbon footprint
One Tree at a Time ski wear from the Alps – with ZERO carbon footprint

Fresh tracks: support

  • We were delighted to see the WhoSki.com brand gain increased exposure, with press coverage in outlets including The Guardian, Evening Standard and Time & Leisure Magazine. WhoSki.com was a finalist for two business award categories in the fields of Best Sports Brand and Sustainability.
  • Thanks to Protect Our Winters UK for supporting our learning in all things eco via your Carbon Literacy course: we recommend. A big cheer too for the ongoing support and inspiration from our participation in the Re-Action Collective.
school ski trip packing tips
Skiers increasingly care about the environment

And finally… In a WhoSki.com survey, more than 95% of skiers said that making their ski trips more eco-friendly was ‘very’ or ‘quite’ important to them. Which is a good reason for us to feel positive about the year ahead, look forward to even bigger things in 2024, and embrace the host of opportunities ahead.

Thanks, of course, go to the many other individuals, organisations, businesses and customers who continue to back us in our mission to increase circularity and sustainability in the active outdoor sector. You’ve all helped us make fresh tracks at WhoSki.com in 2023. Don’t hesitate to get in touch throughout the year ahead with your ideas and opinions: we love to hear from you .

3 reasons to sell with WhoSki

1 A proportion of our commission on EVERY SALE goes to support teenage mental health via our charity partner stem4. 

Among the reasons we love skiing are the fresh air, feeling of freedom, connection with nature and sheer joy of exercising at high altitude: all brilliant wellbeing boosters. That’s why when we were looking for a charity to support, we chose stem4 whose goal is to help foster good mental health in teenagers.

We guarantee that on every commission we earn, we pass on a percentage to stem4.

2 When 300,000 tonnes of textiles goes to landfill EVERY YEAR, surely it’s time to find a more sustainable way of dealing with no longer needed ski clothing?

Predictably, more than 99% of skiers own ski clothing (SkiClub of Great Britain consumer research), almost half of us buy at least one new piece of clothing every year, and 80% every two years. Those of us with kids know it’s a rare year when you don’t need to update their ski wardrobe. But when you give no longer wanted kit to the charity shop, be aware: the odds are it is trashed rather than re-sold.

Think sustainable: sell it on WhoSki instead and reduce the carbon footprint of your ski gear.    

3 It’s low cost and eco, so why not make this the season you update all or part of your ski wardrobe?

Resale value is the buzz-phrase among savvy fashion-lovers who no longer simply shop for clothes, but trade them in. It’s the way to feed your desire for a new look, while ticking the eco box, ensure your kids have got gear that fits but doesn’t cost a fortune. We all know: ski clothing is generally expensive to purchase, worn for a week a year and much of it shows little or no signs of damage.

So whether you’re a piste fashionista or a ski mum looking to clothe the kids, visit the WhoSki.com marketplace to exchange last year’s gear for a guilt-free outfit update.