Tag: business

WhoSki.com at LISTEX

Look out for WhoSki.com at this week’s Mountain Trade Network conference – calling on other businesses in the wintersports industry to support our sustainability ambitions.

The theme of this year’s LISTEX conference is ‘Facing the Future’: a perfect match for WhoSki.com goals. Our business model is all about helping you reduce the carbon footprint of your ski and snowboard habit, keeping hard-to-recycle textiles in circulation and facilitating the resale of wintersports clothing.

We believe the best way to do this is by making it safe and simple to #PassItOn. That’s why we love working with other brands to spread the circularity message, supporting skiers and snowboarders to use the circular economy when buying and selling wintersports wear.

Reuse – Resale – Rental

We are delighted to see that others in the sustainability sector will also be present at LISTEX this week, taking place at The Snow Centre in Hemel Hempstead. Joining us at the conference will be EcoSki.co.uk , One Tree At A Time , Snowcarbon , ProtectOurWinters UK – all among the organisations and businesses that we talk to often and are delighted to collaborate with in our joint goal to help the ski and snowboard industry become greener.

If you’re attending LISTEX on Wednesday (May 4), please pop into the 16.15 PITCH@LISTEX session where WhoSki.com will be presenting. Our Co-Founders Nicola and Sally will be at the event on and off on both days (May 4 and 5) so look out for us – we always love to connect with likeminded businesses.

We hope to see you there – or do get in touch if you can’t make it and want to know more.

Making a difference: helping young people during lockdown

Challenging times make the work of our charity partner stem4 more important than ever, so we were pleased to catch up with what difference our – your – donations on every sale are making during the pandemic.

We charge 20% commission on sales at WhoSki.com, and pass on 10% of that sum to teen mental health charity stem4. By doing good for the environment through extending the use of your preloved ski and snowboard clothing, you are also helping support the wellbeing of young people.

Lockdown and its limitations on travel mean that sales at WhoSki.com have been hit. Let’s face it, how many of us have gone anywhere near the piste since last March? However, we are keen to honour our commitment to our charity partner, so recently made an extra donation to the stem4 coffers. We believe that the work of stem4 is more important than ever during this difficult period.

Supporting mental health

We were therefore pleased to hear that our donation helps provide free access to vital resources for thousands of young people via Calm Harm, a potentially life-saving app for those experiencing urges to self-harm.

A spokesperson for stem4 explains: “Your support is so important to us, and never more than at a time when many young people are finding it hard to adapt to new and ongoing restrictions and a way of living which may have a negative impact on their mental health.

“Having support such as yours, enables us to reach as many teenagers and young people as possible through our award-winning apps, digital resources and informative website.

“stem4 pledges to reach 100,000 young people annually, has 543 schools signed up to our Head Ed secondary school mental health programme and seen over two million downloads of our free digital apps to date.

Responding to need

“Whilst our face-to-face conferences are on hold, we continue our aim to extend our reach to highlight the importance of early identification and intervention of mental health conditions and improve and enhance access to free clinically informed resources. I’m delighted to report that two parent conferences were digitally delivered to audiences of several hundred parents and support such as yours enables us to deliver when and where it’s most needed.

“stem4 has worked tirelessly over the past year to respond to urgent need, to secure funding to create and deliver new COVID-19 specific resources and video guides and to culturally and linguistically adapt our resources through translation to support BAME communities most affected by the pandemic. We aim to expand our reach further into 2021, and to support the inevitable negative impact on young people’s mental health from COVID-19.”

We proudly donate 10% of the commission we take on every sale at WhoSki.com to stem4. You can make additional private donations via their website here.

Retailers! Team up with WhoSki to re-use, recycle

We are actively looking for retail partners to help us grow the circular economy in ski wear. Read on to find out why it is in everyone’s interest to get involved.

Retailers in France have been warned to make sure that unsold clothing is sent for re-use or recycling in a bid to curb wasteful practices in the fashion industry. The ban on destroying clothing and other items comes after it emerged that more than £576m of new consumer products were discarded in France EVERY YEAR by the businesses selling them.

How long until similar legislation making stores responsible for their unsold or discarded stock is adopted in the UK?

Parliament’s Environmental Audit Committee recently reported on the British fashion industry, and it wasn’t pretty. The Government is already thinking about taxing clothing companies that fail to adopt the circularity model.

They want to see less fashion waste, more recycling, and retailers taking responsibility both for the provenance of the materials they use AND what happens to their clothing after it is sold or comes off the rack.

As far as ski and wintersports clothing is concerned, that’s where WhoSki.com comes in. (You can thank us later, retailers)

Re-use beats recycle

Re-use is always going to be more eco than recycle, as less energy and fewer materials are involved. Think bottle returns: washing out and reusing a glass pop bottle is more environmentally friendly than having to dispose of a plastic one.

Back in the day, kids used to supplement their pocket money by collecting bottles and returning them to the corner shop for coppers. We didn’t call it the ‘circular economy’ but that is exactly what it was.

A circular economy for ski wear

The same principle applies to ski clothing. There are piles of it in warehouses, stores, discount shops that our online marketplace WhoSki.com can help sell on, thus cutting its carbon footprint by ensuring that the raw materials and energy that went into its creation do not go to waste.

We aim to work with ski shops and manufacturers around the UK, taking pre-loved, unwanted ski gear and making sure it gets re-used rather than dumped. Wake up to the change that is coming: do the right thing now or there will be legislation to make you do it. It is simply a matter of time.

Recycling facilities drive footfall

Does encouraging people to pass on their used but serviceable ski wear mean retailers will suffer? Think about it: by establishing a used-clothing drop-off facility and promoting it as a green initiative you will in fact be encouraging people to visit your store.

Some 25% of people are likely to buy something at a shop when dropping off items for re-use or recycling, so joining us in the circular economy actually drives footfall. You collect the pre-loved ski clothing then we will take it off your hands, and ensure it is recommerced on WhoSki.com.

Result? The clothing item enjoys an extended life, the owner gets to refresh their ski look, guilt-free, and the retailer ticks the CSR-box and gains valuable PR.

Sounds good? We are actively looking for retail partners to help us grow the circular economy in ski wear, so get in touch and let’s get together help make ski fashion circular.