Retailers! Team up with WhoSki to re-use, recycle

We are actively looking for retail partners to help us grow the circular economy in ski wear. Read on to find out why it is in everyone’s interest to get involved.

Retailers in France have been warned to make sure that unsold clothing is sent for re-use or recycling in a bid to curb wasteful practices in the fashion industry. The ban on destroying clothing and other items comes after it emerged that more than £576m of new consumer products were discarded in France EVERY YEAR by the businesses selling them.

How long until similar legislation making stores responsible for their unsold or discarded stock is adopted in the UK?

Parliament’s Environmental Audit Committee recently reported on the British fashion industry, and it wasn’t pretty. The Government is already thinking about taxing clothing companies that fail to adopt the circularity model.

They want to see less fashion waste, more recycling, and retailers taking responsibility both for the provenance of the materials they use AND what happens to their clothing after it is sold or comes off the rack.

As far as ski and wintersports clothing is concerned, that’s where comes in. (You can thank us later, retailers)

Re-use beats recycle

Re-use is always going to be more eco than recycle, as less energy and fewer materials are involved. Think bottle returns: washing out and reusing a glass pop bottle is more environmentally friendly than having to dispose of a plastic one.

Back in the day, kids used to supplement their pocket money by collecting bottles and returning them to the corner shop for coppers. We didn’t call it the ‘circular economy’ but that is exactly what it was.

A circular economy for ski wear

The same principle applies to ski clothing. There are piles of it in warehouses, stores, discount shops that our online marketplace can help sell on, thus cutting its carbon footprint by ensuring that the raw materials and energy that went into its creation do not go to waste.

We aim to work with ski shops and manufacturers around the UK, taking pre-loved, unwanted ski gear and making sure it gets re-used rather than dumped. Wake up to the change that is coming: do the right thing now or there will be legislation to make you do it. It is simply a matter of time.

Recycling facilities drive footfall

Does encouraging people to pass on their used but serviceable ski wear mean retailers will suffer? Think about it: by establishing a used-clothing drop-off facility and promoting it as a green initiative you will in fact be encouraging people to visit your store.

Some 25% of people are likely to buy something at a shop when dropping off items for re-use or recycling, so joining us in the circular economy actually drives footfall. You collect the pre-loved ski clothing then we will take it off your hands, and ensure it is recommerced on

Result? The clothing item enjoys an extended life, the owner gets to refresh their ski look, guilt-free, and the retailer ticks the CSR-box and gains valuable PR.

Sounds good? We are actively looking for retail partners to help us grow the circular economy in ski wear, so get in touch and let’s get together help make ski fashion circular.

Should we all be wearing a ski helmet?

I swapped my cosy ski cap (with fold down earflaps) for a ski helmet about four years ago for fear of being hit by another skier or boarder on the piste. These days, it’s unusual to see skiers or boarders not wearing a helmet.

That’s a huge change in slope safety mindset from just a few years ago: studies show that in some US and European resorts, 70% of us now habitually wear a ski helmet. They are not compulsory, although some resorts and ski schools do insist that infants and children wear a helmet on the piste.

In Canada, helmets are mandatory for those learning to snowboard, as well as for those teaching boarders and skiers.

Head injuries

Few parents would disagree that helmets for child skiers are essential, but should you wear one yourself?

Accidents involving high-profile skiers like Michael Schumacher and Natasha Richardson have helped convince many to swap beanies for helmets, although Schumacher was wearing a helmet when he sustained his injuries. Actress Natasha Richardson died from bleeding on the brain after she fell and hit her head while skiing (no helmet).

Benefits of wearing a helmet

As a chilly skier, I was pleased to find that a helmet is much cosier than a hat, it’s less likely to fall off (obviously), doesn’t itch and means you can keep your goggles on your helmet rather than have them taking up valuable pocket space. And as for those helmets that incorporate visors? Swoon!

Vents mean your head doesn’t overheat when you’re tackling a gnarly slope or the sun comes out, so for me my helmet is definitely a keeper.

The only question is how long can I go before buying a new one? There are some seriously desirable styles out there.

Ski helmets and injury

From the point of view of protection from injury, does wearing a helmet make a difference?

The NHS advises that the chances of sustaining serious injury when skiing are low. But if you are unlucky enough to have an accident, research published in June 2018 concludes (unsurprisingly) that wearing a helmet does help protect from head injuries. (btw, the publication Wilderness and Environmental Medicine Journal, where this research is published, has a fascinating contents page namechecking everything from wild boar to venomous snake bites via fire ants and ultraendurance nutrition.)

Scientists who have studied the effects of helmet use by skiers and snowboarders advise wearing a helmet in order to reduce the risk of a potentially serious head injury.

However, many ski helmets are not made of materials that will prevent brain injury if a so-called rotational injury occurs whereby (as explained in a very informative article in the Telegraph here), the brain rotates inside the skull following a collision.

Keep a look out for changes in helmet design and technology that offer increased protection from this kind of injury. (Good excuse for a headwear refresh!)

Find out more:

Ski Club GB advice about wearing a helmet

A factsheet from the charity Headway lists the symptoms of concussion and what to do if you suffer a blow to the head

We love skiing in… Les Menuires

Yes. Les Menuires. That little place you kind of have to ski towards then bypass in order to make it from Courchevel or Meribel up to Val Thorens. It’s easy to overlook, but if you’re looking for a fair priced, low-key ski resort in the Three Valleys, Les Menuires ticks a lot of boxes.

Savvy skiers know, however, that little Les Menuires is higher than Meribel (1850 vs 1750), has more pistes, more lifts and is just one chairlift away from Val Thorens. Even better, you can ski all the way back to the bottom of the Les Menuires valley from a day out in Val without having to take a single lift, except for a hop back up to resort at the very end.


Supermarket and specialist shops in the town centre and more in the hamlet of Reberty.


Largely self-catering apartments. Try the Hameau de la Sapiniere (Erna Low), which is just above the main centre so ski in, ski out, but just a short walk from supermarkets. Bus up from resort centre stops right outside, there’s covered and underground car parking that can be pre-booked, and a ski hire shop literally on the doorstop. Fresh bread can be ordered and collected from reception daily. Hameau self-catered apartments each have their own private ski locker right by the front door.


Les Menuires is a small, low-key resort, not over-endowed with eating spots or après-ski, so best-suited for chalet bunnies and families rather than disco kids. Lunchtime eating and coffee shops mean you’ve got midday options, however.

We say:

If you want to ski across all 3 Valleys, Les Menuires is a brilliant location to stay. The only area not so quick to get to is the far side of Courchevel. But for skiing Val Thorens, Les Men is a brilliant lower-cost resort to base yourself in. It’s unpretentious and super well-connected. Good too for walkers with plenty of trails if you want to Nordic ski or just take a stroll.

Because it’s largely self-catering, busiest night for eating out is Friday as many skiers head home first thing Sat and don’t want to cook, so make sure you book your restaurant early in the week to guarantee a table.

More info:

Check out the official Les Menuires resort website: Friendly Menuires

Could our kids be next gen ski champs?

Some 1.5 million Brits take a ski holiday every year and, if you’ve been to an Alpine resort in the school holidays, you will know that includes a helluva lot of children. So are we getting to the point where our ski kids will be good enough to compete with the snowy nations like Canada, France, Switzerland and Norway?

Recent generations have seen increasing numbers of British children learning to ski from an early age, and it is that early exposure to the enjoyment and challenge of winter sports, combined with Team GB backing,  that is starting to manifest itself in professional success on the piste.

Traditionally, we have done badly in the Winter Olympics: not surprising given our lack of infrastructure as well as a deficiency of accessible, reliably snowy mountains.

2014 Olympics: UK wins first medal on snow

Things started changing in the last couple of Winter Olympics, however, with the UK’s first medal on snow won by boarder Jenny Jones in 2014, followed by two more snowboarding medals at Sochi last year.

Meanwhile, alpine racer Dave Ryding finished second in the parallel slalom at the World Cup in Oslo on New Year’s Day,  fourth overall at the World Cup in Italy on 23 December, and came ninth at the 2018 Winter Olympics in Pyeongchang. Ryding is our most successful World Cup alpine skier EVER.

British Nordic skiers making tracks

We’ve also got a number of Nordic skiers who are making progress in World Cup events: Andrew Musgrave took a podium place in the 15km World Cup race at Toblach in December 2018 and finished 7th in the skiathlon at the 2018 Winter Olympics. He recently scored a top 10 place in the gruelling Tour de Ski 15km classic.

These successes are now the focus of a vision from Performance Director for GB Snowsport Dan Hunt – the Dave Brailsford of winter sports. He is ambitious, aiming for the UK to be a top-five nation in ski and snowboarding by 2030. He was quoted in an article in The Times this week. “It feels like British cycling in 2006,” Hunt explained. “We may not have mountains  but we have sporting intelligence.

“This is where I get excited. What we are really good at, better than anyone else in the world, is shutting a gap of about 0.3 seconds.”

British downhill No 1 Dave Ryding agrees, telling The Times: “To be a top-five nation you only need one person to do well in each discipline. I won’t be around in 2030… but the younger generation is stronger than I’ve ever seen it.”

Get your ski kids involved

So if your child wants to take their skiing that bit further, how to support them? These links should help:

British Nordic (cross country) skiing:

Snowsport England:

GB Snowsport:

And if you need to kit them out, or pass on their no longer needed ski, remember that buying and selling via is the eco way to keep down costs and keep ski clothing out of landfill. 

Piste style: Chanel goes skiing

In the market for a dash of Chanel? Glam up with the fashion house’s first ever capsule ski wear range ‘Coco Neige’, which serves up a selection of monochrome quilted parkas and shearling jackets, salopettes, ski suits and mittens.

It’s a range that screams Eagles Nest more than Mark Warner chalet hotel, so perhaps a must for Courchevel 1850 ski kittens, but for apres-ski inspo alone it’s worth a browse. We particularly like the padded mini skirt: a great look teamed with thermal leggings and snow boots. Is there really a need for a Chanel ski handbag, though? The jury’s out on that one.

Who and what is ?

Hi! We are Sally and Nicola: foundersWe LOVE skiing. We love looking good on the slopes.

But we don’t like spending a fortune on ski gear. And we absolutely HATE to see perfectly good ski kit go to landfill.

Sally: Why do I love skiing? It’s freedom, family time and the time of year when I can fill my boots with cheese fondue and hot chocolate and STILL feel healthy. That’s why skiing is my kind of holiday!

As for why is it so expensive to get stylish ski wear online – especially for children? You buy ski clothing for the kids that fits and clearly has a bit of growing room, but within MONTHS they shoot up, lanky legs, gangling arms, and boom! You’re left with one barely worn, almost new ski suit that no longer fits.

And ski stuff? Well, the industry’s recycling credentials are poor so we want to grow the world of #PassItOn: reuse, recycle and reduce the impact this fabulous sport has on our planet.

Nicola: As the mum of teens who have both been on skiing holidays every year since babyhood, I have accumulated and passed on shedloads – literally – of preloved but outgrown ski gear. But the number of ski families in my immediate circle is limited, so there’s not always a ready secondhand market for my kids’ high quality, good as new snow gear.

(I must admit I’ve also got a bit of a weak spot for a new ski jacket and love to upgrade probably more often than I should…)

WhoSki founders Sally and Nicola

Life’s too short not to look good on the slopes: buying and selling via makes a piste fashion refresh affordable AND sustainable.   

  •         RECYCLE your secondhand ski clothing
  •         REFRESH your piste style every year
  •         MAKE money
  •         SAVE the planet
  •         CLEAR OUT your clutter
  •         LOOK good on the slopes for less

How it works: we’re an online community of people who ski, who want to pass on ski kit that still has more to give, who want to pick up a great deal on good quality, pre-loved or end of line ski gear.

  • Got a cupboard full of children’s ski clothing that no longer fits? List it on
  • Fancy a new ski jacket but can’t justify paying full price? Search on
  • Looking for ski gear for your first ski trip? Buy it on
  • Fancy an affordable ski wardrobe make-over? Style up with