Tag: selling tips

Sell like a pro: price it right for a successful sale

Are you new to secondhand marketplace selling? Take our advice to create the most effective listing and help your ski clothes sell FAST!

Part 3 : Pricing your item right will help it fly out of WhoSki.com and into the hands of another skier. If your goal is to sell quickly and your motivation is to keep ski clothes out of landfill and in active usage: our secondhand selling tips should help.

Perhaps your pre-loved ski kit has been on sale for a while but still not been snapped up? A price reduction might help… Read on for more secondhand sales pricing tips.

Part 1: Our tips on how to post images that will help sell your ski clothes

Part 2: Our tips on how to write the best description for a successful sale

1 Get the pricing right

Experienced skiers know that a new designer ski jacket could come with a £500+ price tag. But let’s face it, most of us would not dream of paying jaw-dropping prices like that.

Be realistic when you are pricing your pre-loved garment for re-sale. Think affordable. However, be wary of pricing it too cheap unless you really want a fast sale – buyers may suspect it is damaged or of poor quality.

Top tip: Use the description box to mention the as-new RRP of your item to make it clear what kind of deal your buyer is getting.

2 What is a realistic price?

Bear in mind that secondhand items rarely sell for even half the original price, unless they are pristine ie unused, with the original labels still attached.

Selling on your pre-loved clothing helps reduce its (and your) carbon footprint. It is a way of recouping some of your outlay but we advise that you set your sights realistically. Think about the eco benefits of ensuring your clothes get maximum wear – and remember we donate to charity on every sale.

Top tip: High Street brands sell quickly – they are affordable and your customer is familiar with them, so do price accordingly. People will spend more on designer brand ski clothes, but remember affordability is key in the secondhand sector.

3 Check the competition

Browse the WhoSki.com shop on a regular basis. You will start to learn what sells, at what price, and what seems to shift more slowly. Make sure you are signed up to receive our emails which announce new listings so you can keep an eye on the competition. (If you’re not already a WhoSki.com member, register here for email updates.)

When pricing your pre-loved outfit, check what else is on offer at WhoSki.com. If you spot something similar, check the cost and think ‘Would I pay that?’ to give you a steer on your price point.

Top tip: Selling items affordably as a set rather than individually may help attract a buyer eg a pack of ski socks, a selection of base layers or matching ski jacket and salopettes. If they don’t sell, split and re-list them individually.

4 Be prepared to drop your price

We are a fixed-price marketplace, not an auction site, but it is easy to adjust the pricing of your items if you find they are not selling. Simply log in, visit your account and edit your listing. You can also re-write the description to make it clear you have reduced the price, if you wish.

Top tip: Think about timing when trying to sell your pre-loved ski clothes. The pre-Christmas period is buzzing as is half-term for kids’ stuff. Towards the end of the ski season, there is generally little ski clothing left in the shops so you may well clinch a last-minute sale at WhoSki.com.

One extra point to bear in mind: the ski season for UK skiers is relatively short. Most transactions in our marketplace take place between October and April, but you can leave your items on sale at WhoSki.com for as long as you like. If they don’t sell this season, they may well be snapped up next.

Read full WhoSki.com listing rules here

Remember to let your audience know via social media (Instagram, Facebook, Twitter, TikTok) that when they buy your item through WhoSki.com, we donate ££ to charity, PLUS they are helping keep valuable textiles out of landfill.

Happy selling!

Read Part 1: Our tips on how to post the best images to help sell your ski clothes

Read Part 2: Our tips on how to write the best description for a successful sale

Sell like a pro: how to write a killer description

Are you new to WhoSki.com or secondhand marketplace selling? Follow our tips to build the most effective listing and help your ski clothes sell FAST!

Part 2 : Providing the right information in your description will help clinch that sale and ensure your ski clothes stay in active usage to delight another skier.

Part 1: Our tips on how to post images that will help sell your ski clothes

Part 3: Our tips on getting the pricing right for a successful sale

1 your headline

Your listing headline should make it clear what you are selling, including details such as size/age and using keywords such as ‘ski jacket’ ‘snowboots’. This helps make it easier for wannabe buyers to find your beautiful item via search and also saves time when scrolling through WhoSki.com listings.

Top tip: Size matters. Prioritise sizing in your killer listing headline to help make it easier for others to know immediately if this item may be suitable.

2 KEYWORDS ARE KING

Use keywords like ski jacket, ski pants, child’s ski jacket etc in your description. This will increase your presence in the world of Google search – the more people see your post, the more likely you are to win the sale. Use the generous word count in our description box when you upload your ski gear for sale – the more information you can include the better.

Top tip: Brands sell, so include the make of your item, whether it’s high street or designer.

3 HIGHLIGHT FEATURES

Take a good look at the item you are selling and include all key features that may be of interest to others. Does it have a detachable hood, where are the zipped vents, how many pockets, is there a powder skirt or built-in goggles wipe? Check the manufacturer’s website for info on your item if it is still for sale there.

Top tip: Be honest about any wear and tear, and include info about defects. Your customer needs to know exactly what they are buying.

4 DETAIL COUNTS

Check the label in your item and add details to your written description including sizing information, waterproof rating (measured in resistance from 5k rainproof minimum up to 20k max), breathability and warmth ratings. For children’s wear, it can be useful to know if waistband and legs are adjustable.

Top tip: Sizes/ages don’t always tell the whole story. Include key measurements eg sleeve length, inside leg, waist etc.

5 PRICE IT RIGHT

Are you charging a realistic price? How keen are you for your item to sell? If you want it to shift, price it lower. And if you are unsure what the right price is, think about what you would be prepared to pay for it secondhand. Remember too that you can always go back to your item and reduce the price if it is not selling.

Top tip: When listing your item, check spellings in your headline and description. An error can mean it doesn’t come up in search results.

Remember to let your audience know via social media (Instagram, Facebook, Twitter, TikTok) that when they buy your item through WhoSki.com, we donate ££ to charity, PLUS they are helping keep valuable textiles out of landfill.

Happy selling!

NOW READ: Part 1: our tips on how to post the best images to help sell your ski clothes

AND: Part 3: Our tips on getting the pricing right for a successful sale

Read more WhoSki.com Seller Tips here

Read full WhoSki.com listing rules here

Sell like a pro: listing pic tips for a quick sale

Are you new to WhoSki.com or marketplace selling? Take our advice to create the most effective listing and help your ski clothes sell FAST!

Part 1: Check out our tips below on posting images that will help you clinch a quick sale.

Part 2: Our tips on how to write the best description for a successful sale

Part 3: Our tips on getting the pricing right for a successful sale

1 POST AT LEAST 3 IMAGES

Every advertiser knows: good pics sell product. When listing your ski clothes, aim to post at least three good images – front, back and side, with extra ‘action shots’ if you have them. Seeing how a ski jacket, pants or all-in-one look on a real person, as well as on a hanger, could clinch your sale. Use the clearest pic of the item for sale as your first ‘hero’ image. Note that, unlike some marketplace sites, we do not limit to four the number of images you can post.

Top tip: Check your listing after it’s posted and make sure your first ‘hero’ image looks good on site. It is super simple to swap the image order by editing your listing even after posting.

2 NEUTRAL BACKGROUND

Use a plain background for your clothing shots. Remove any extraneous clutter, which can distract attention from the lovely item you want to sell. Ski clothing is often colourful: pose it in front of a plain white wall or door, or on a parquet floor rather than a patterned rug or carpet.

Top tip: Highlight any areas of wear/damage to ensure your customer knows exactly what they are buying.

3 TAKE PICS IN BRIGHT, EVEN LIGHT

Avoid shadows, make sure you clearly indicate any areas of damage, smooth out any creases. Ski jackets often look better if you ‘pose’ the arms: lightly pad them with tea towels or similar and tuck sleeves into a pocket for the killer photo.

Top tip: Avoid using filters on your images: customers need to get a realistic idea of colour/shade of the item that they are buying.

4 HIGHLIGHT KEY POINTS

Does this item of clothing have key features that may clinch that sale? What really sold it to you in the first place? Extra pockets, built-in powder skirt, sleeve or leg vents? Make sure you highlight key features in your photographs and mention them in the description too.

Top tip: Include a legible image of the clothing label as proof of brand, size, waterproof/warmth ratings.

One more piece of advice: only use your own photos. Customers want to see the secondhand item they are buying rather than an idealized commercial version.

Read full WhoSki.com listing rules here

Remember to let your audience know via social media (Instagram, Facebook, Twitter, TikTok) that when they buy your item through WhoSki.com, we donate ££ to charity, PLUS they are helping keep valuable textiles out of landfill.

Happy selling!

NOW READ: Part 2: Our tips on how to write the best description for a successful sale

AND: Part 3: Our tips on getting the pricing right for a successful sale

Read more WhoSki.com Seller Tips here