3 reasons to sell with WhoSki

1 A proportion of our commission on EVERY SALE goes to support teenage mental health via our charity partner stem4. 

Among the reasons we love skiing are the fresh air, feeling of freedom, connection with nature and sheer joy of exercising at high altitude: all brilliant wellbeing boosters. That’s why when we were looking for a charity to support, we chose stem4 whose goal is to help foster good mental health in teenagers.

We guarantee that on every commission we earn, we pass on a percentage to stem4.

2 When 300,000 tonnes of textiles goes to landfill EVERY YEAR, surely it’s time to find a more sustainable way of dealing with no longer needed ski clothing?

Predictably, more than 99% of skiers own ski clothing (SkiClub of Great Britain consumer research), almost half of us buy at least one new piece of clothing every year, and 80% every two years. Those of us with kids know it’s a rare year when you don’t need to update their ski wardrobe. But when you give no longer wanted kit to the charity shop, be aware: the odds are it is trashed rather than re-sold.

Think sustainable: sell it on WhoSki instead and reduce the carbon footprint of your ski gear.    

3 It’s low cost and eco, so why not make this the season you update all or part of your ski wardrobe?

Resale value is the buzz-phrase among savvy fashion-lovers who no longer simply shop for clothes, but trade them in. It’s the way to feed your desire for a new look, while ticking the eco box, ensure your kids have got gear that fits but doesn’t cost a fortune. We all know: ski clothing is generally expensive to purchase, worn for a week a year and much of it shows little or no signs of damage.

So whether you’re a piste fashionista or a ski mum looking to clothe the kids, visit the WhoSki.com marketplace to exchange last year’s gear for a guilt-free outfit update.   

Why your brand should be on WhoSki

Want to see your brand’s clothing feature on WhoSki? We’d love to hear from you: please get in touch! Here’s why we should be working together:

1 Improve your carbon footprint:
There’s a lot of disapproval of established clothing industry practices. Headlines about unsold or end of range items being incinerated or dumped has put fashion sustainability under the microscope. Politicians are starting to mutter about taxation of throw-away fashion brands as a “vice” industry.
Partnering with WhoSki to encourage customers to recycle rather than throw away unwanted ski clothing helps boost your eco profile. 

2 Tick the CSR box:
Let us help you raise your ‘goodness’ quotient. Why not encourage customers to do something sustainable with no-longer-wanted clothing items? We will help #passiton to a new owner. Plus: We give a proportion of our commission on every sale to charity.
Get in touch to discuss how we can help boost your brand’s efforts in the circular economy.

3 Help skiers look good on the slopes every year, guilt-free:
Just over a million Brits enjoy at least one ski trip every year; who wants to be on Instagram wearing the same jacket as last season? Whose ski kids fit the same snowsuit and snowboots as last year? We help skiers re-sell their nearly-new clothing, leaving space in the wardobe for a new look.
Work with us to liberate used ski gear, build the ski fashion sector while ensuring sustainability.

Destroying clothing should not be common practice

Destroying clothing that goes unsold is common practice. Burberry was name-shamed for it, ditto Hermès. Amazon is said to be a major culprit, and even H&M has faced criticism for burning items it could not shift (although the brand says that incineration has been rare – and now it has textile collection bins in stores. We approve.).

Some 4 MILLION tons of new or used textiles are thrown away every year in Europe. That’s why France has decided to take action on this wasteful practice, banning brands from destroying unsold items. Other countries are tipped to be considering following suit.

Greenpeace has called on the fashion industry to think long and hard about its carbon footprint.

So what’s going to happen to all those items that don’t sell, yet can’t be scrapped? Keep an eye on WhoSki.com as we have an idea of what can happen to end of stock, unsold wintersports clothing, at least…

Circular economy: exciting. Government response: disappointing

The excitement of last week’s festival of the circular economy in London was tempered today by the Government’s announcement it would not be intervening to discourage wasteful practices in the fashion industry.

Despite recommendations from Parliament’s Environmental Audit Committee to bring in a levy on clothing sales to help tackle environmental damage and encourage circular economy practices, ministers decided to “encourage” rather than legislate to ensure fashion companies do the right thing.

Circular Economy Week

The decision comes in the wake of a week of activity organised by the London Waste and Recycling Board to celebrate and boost the city’s circular economy sector.  We at WhoSki.com were delighted to take part, share our story, learn from others operating in this vibrant sector, and connect with likeminded entrepreneurs whose goal is to help deliver a resilient, resource-efficient community.

There is a huge bank of energy, talent and enthusiasm in the circular economy sector. There is also a massive desire to curb – and harness – the waste generated by this country’s 66 million inhabitants.

Re-use in the ski sector

Our business, building a peer-to-peer marketplace for preloved ski clothing, is a mere drop in the ocean compared with the massive challenge facing the fashion industry which consumes globe-threatening amounts of resources and creates literal mountains of waste.

By targeting the ski clothing industry, we are making a tiny difference to the fashion industry’s problem of waste and over-production. But we believe it is a valuable one. Specialist outdoors clothing such as ski wear is made of multiple materials, making it particularly difficult to recycle. Manmade fibres also break down extremely slowly – if ever. Re-use will always be the eco approach, as well as the low-cost way to revamp your ski wardrobe. A fresh look on the slopes without breaking the bank or condemning unwanted but still serviceable clothing to landfill: that is our aim.

#PassItOn

Even though the UK Government is unwilling to force change, we are confident that retailers and manufacturers will want to do the right thing.

WhoSki.com is the place where you can pass on your end of line, out of season or returned winter sports wear for re-use by within a dedicated community of skiers. Consumers will respect your sustainable fashion credentials, spread the word about your corporate efforts to end wasteful practices and act as advocates for your brand. #PassItOn

Retailers! Team up with WhoSki to re-use, recycle

We are actively looking for retail partners to help us grow the circular economy in ski wear. Read on to find out why it is in everyone’s interest to get involved.

Retailers in France have been warned to make sure that unsold clothing is sent for re-use or recycling in a bid to curb wasteful practices in the fashion industry. The ban on destroying clothing and other items comes after it emerged that more than £576m of new consumer products were discarded in France EVERY YEAR by the businesses selling them.

How long until similar legislation making stores responsible for their unsold or discarded stock is adopted in the UK?

Parliament’s Environmental Audit Committee recently reported on the British fashion industry, and it wasn’t pretty. The Government is already thinking about taxing clothing companies that fail to adopt the circularity model.

They want to see less fashion waste, more recycling, and retailers taking responsibility both for the provenance of the materials they use AND what happens to their clothing after it is sold or comes off the rack.

As far as ski and wintersports clothing is concerned, that’s where WhoSki.com comes in. (You can thank us later, retailers)

Re-use beats recycle

Re-use is always going to be more eco than recycle, as less energy and fewer materials are involved. Think bottle returns: washing out and reusing a glass pop bottle is more environmentally friendly than having to dispose of a plastic one.

Back in the day, kids used to supplement their pocket money by collecting bottles and returning them to the corner shop for coppers. We didn’t call it the ‘circular economy’ but that is exactly what it was.

A circular economy for ski wear

The same principle applies to ski clothing. There are piles of it in warehouses, stores, discount shops that our online marketplace WhoSki.com can help sell on, thus cutting its carbon footprint by ensuring that the raw materials and energy that went into its creation do not go to waste.

We aim to work with ski shops and manufacturers around the UK, taking pre-loved, unwanted ski gear and making sure it gets re-used rather than dumped. Wake up to the change that is coming: do the right thing now or there will be legislation to make you do it. It is simply a matter of time.

Recycling facilities drive footfall

Does encouraging people to pass on their used but serviceable ski wear mean retailers will suffer? Think about it: by establishing a used-clothing drop-off facility and promoting it as a green initiative you will in fact be encouraging people to visit your store.

Some 25% of people are likely to buy something at a shop when dropping off items for re-use or recycling, so joining us in the circular economy actually drives footfall. You collect the pre-loved ski clothing then we will take it off your hands, and ensure it is recommerced on WhoSki.com.

Result? The clothing item enjoys an extended life, the owner gets to refresh their ski look, guilt-free, and the retailer ticks the CSR-box and gains valuable PR.

Sounds good? We are actively looking for retail partners to help us grow the circular economy in ski wear, so get in touch and let’s get together help make ski fashion circular.

Who and what is WhoSki.com ?

Hi! We are Sally and Nicola: WhoSki.com foundersWe LOVE skiing. We love looking good on the slopes.

But we don’t like spending a fortune on ski gear. And we absolutely HATE to see perfectly good ski kit go to landfill.

Sally: Why do I love skiing? It’s freedom, family time and the time of year when I can fill my boots with cheese fondue and hot chocolate and STILL feel healthy. That’s why skiing is my kind of holiday!

As for WhoSki.com: why is it so expensive to get stylish ski wear online – especially for children? You buy ski clothing for the kids that fits and clearly has a bit of growing room, but within MONTHS they shoot up, lanky legs, gangling arms, and boom! You’re left with one barely worn, almost new ski suit that no longer fits.

And ski stuff? Well, the industry’s recycling credentials are poor so we want to grow the world of #PassItOn: reuse, recycle and reduce the impact this fabulous sport has on our planet.

Nicola: As the mum of teens who have both been on skiing holidays every year since babyhood, I have accumulated and passed on shedloads – literally – of preloved but outgrown ski gear. But the number of ski families in my immediate circle is limited, so there’s not always a ready secondhand market for my kids’ high quality, good as new snow gear.

(I must admit I’ve also got a bit of a weak spot for a new ski jacket and love to upgrade probably more often than I should…)

WhoSki founders Sally and Nicola

Life’s too short not to look good on the slopes: buying and selling via WhoSki.com makes a piste fashion refresh affordable AND sustainable.   

  •         RECYCLE your secondhand ski clothing
  •         REFRESH your piste style every year
  •         MAKE money
  •         SAVE the planet
  •         CLEAR OUT your clutter
  •         LOOK good on the slopes for less

How it works: we’re an online community of people who ski, who want to pass on ski kit that still has more to give, who want to pick up a great deal on good quality, pre-loved or end of line ski gear.

  • Got a cupboard full of children’s ski clothing that no longer fits? List it on WhoSki.com.
  • Fancy a new ski jacket but can’t justify paying full price? Search on WhoSki.com.
  • Looking for ski gear for your first ski trip? Buy it on WhoSki.com
  • Fancy an affordable ski wardrobe make-over? Style up with WhoSki.com.