What happens to our unwanted clothing?

According to Greenpeace, as little as 10% of donated clothing, for example to charity shops, is sold on for re-use in the country where it was collected. The rest is likely to be broken down and used as rags – aka ‘down-cycled’ – with more than half exported to an overseas market. That usually means Africa or Eastern Europe.

What happens to secondhand clothing once exported?

Some is sold at markets. This is not necessarily a good outcome. For example, the scale of imports of unwanted clothing from Europe and the US has decimated the indigenous textiles and tailoring industries in many African countries. To counteract this problem, Rwanda imposed high tariffs on used clothing imports followed by a total ban on their importation in 2018.

Increasing amounts of fast fashion find their way into the clothing markets of the Global South, but only around 10% re-sells there. Much is poor quality or unsuitable for local needs and is therefore unusable.

What happens to unsold secondhand clothing in the Global South?

With limited or non-existent recycling facilities or infrastructure in the Global South, our unwanted clothing rarely comes to a sustainable end.

Incineration: The rising cost of gas and oil raises the danger that textile waste will increasingly be burned to generate power. Garment factories in Cambodia were found recently to be incinerating off-cuts including tags, labels, footwear, fabric and garment scraps.

The result? Burning acrylic garments releases plastic microfibres and other toxic chemicals with knock-on impacts on human health in both the short- and long-term. Incinerating unwanted textiles also increases the carbon footprint of clothing made in foreign factories for the European and US markets. It is also a massive waste of resources.

Landfill: The Global South is the principal destination for secondhand – and new – clothing that cannot be re-sold or recycled. A recent report from The Observatory of Economic Complexity (OEC) claims up to 40% of used clothing exported to African countries such as Kenya and Tanzania has no market value and is basically just textile waste.

The result? Piles of dumped clothing in locations like the coast of Ghana, the Atacama Desert in Chile and river banks in East Africa. Unwanted ski clothing is now also turning up in the textile dumps of the Global South.

What can we all do to reduce textile waste?

The obvious answer is buy less and throw away less. If every item of clothing was worn for longer, its carbon footprint would reduce considerably and the demand for new clothing would fall. There would be less wastage and fewer used textiles would be exported.

Buying and selling secondhand clothing such as ski and snowboard wear is a way to extend its life and prevent it from being shredded, incinerated or ending up in the Global South where it pollutes the environment.

Do your bit for sustainability: make this the season you choose pre-loved ski wear.

WhoSki.com: best business finalist

Exciting news: WhoSki.com has been selected as a finalist in not just one but TWO categories at our local Merton Best Business Awards.

We have made it through to the finals in the categories of: Sustainable Impact AND Business Innovation.

As a circular economy business driving sustainability in the wintersports sector and helping keep ski wear in active use, WhoSki.com is a proud member of the local business community in the London Borough of Merton. However, our mission extends far beyond the Wimbledon SW19 area where we have our HQ.

REDUCE YOUR CARBON FOOTPRINT

The beauty of the WhoSki.com platform is that it doesn’t matter where you live. By linking into our community of skiers and snowboarders, you gain access to a UK-wide community of people who want to update their wintersports wardrobe with good-as-new, affordable clothing.

So if you’ve got bags full of kids’ (and adults’) ski clothing that no longer suits your needs, post it for sale at WhoSki.com and you’ll be helping reduce the carbon footprint of every item sold. Remember too, we donate 25% of our commission to teen mental health charity stem4 on every sale.

If you’re looking for a new outfit, think pre-loved before you rent or buy, and you will be keeping emissions to a minimum – as well as making a charitable donation.

EXTEND YOUR CLOTHING’S ACTIVE LIFE

Experts calculate that extending the active life of clothing by just three months per item, leads to a 5-10% reduction in its carbon, water and waste footprint. By buying and selling at WhoSki.com you are helping keeping valuable textiles out of landfill and in circulation.

With ski clothing now starting to turn up in dumps of unwanted clothing in the Global South, it is more important than ever to make sure your secondhand fashion doesn’t make things worse for our beleaguered environment. Make this the season you think sustainable in every area of your life, including skiing.

Find out more about the eco implications of your ski clothing here.

Get repairing – with Re-Action

We are throwing WhoSki.com’s support behind the #ReAction10000repairs challenge, which launches today.

Reckon your sewing is up to mending a simple repair, extending the life of a garment, supporting the sustainable economy? Even if you don’t think you can manage it yourself, try finding a local repair shop – maybe your local dry cleaner? – that can help out.

The Re-Action Collective aims to log 10,000 repairs by the end of 2022. The goal is to normalize the practice of bringing clothing and equipment back to use through repair, rather than throwing them away.

Reduce waste, cut emissions

Why? Because as a planet we have finite resources: we simply must make our stuff last longer. It’s a way to reduce waste, cut carbon emissions and limit the effects of climate change.

It’s another step, like selling on your ski clothing once you no longer want / need it, thinking about buying secondhand before you buy new, or renting an item rather than purchasing it. A means of extending the life of an existing item.

log your repairs

What are you waiting for? It’s time to get handy and start fixing the planet one item at a time. Find out how to get involved at ReAction’s 10,000 repairs page here.

And once it’s repaired, perhaps that ski garment might even be good enough to sell on at WhoSki.com when season 2022/23 comes around…

WhoSki.com at LISTEX

Look out for WhoSki.com at this week’s Mountain Trade Network conference – calling on other businesses in the wintersports industry to support our sustainability ambitions.

The theme of this year’s LISTEX conference is ‘Facing the Future’: a perfect match for WhoSki.com goals. Our business model is all about helping you reduce the carbon footprint of your ski and snowboard habit, keeping hard-to-recycle textiles in circulation and facilitating the resale of wintersports clothing.

We believe the best way to do this is by making it safe and simple to #PassItOn. That’s why we love working with other brands to spread the circularity message, supporting skiers and snowboarders to use the circular economy when buying and selling wintersports wear.

Reuse – Resale – Rental

We are delighted to see that others in the sustainability sector will also be present at LISTEX this week, taking place at The Snow Centre in Hemel Hempstead. Joining us at the conference will be EcoSki.co.uk , One Tree At A Time , Snowcarbon , ProtectOurWinters UK – all among the organisations and businesses that we talk to often and are delighted to collaborate with in our joint goal to help the ski and snowboard industry become greener.

If you’re attending LISTEX on Wednesday (May 4), please pop into the 16.15 PITCH@LISTEX session where WhoSki.com will be presenting. Our Co-Founders Nicola and Sally will be at the event on and off on both days (May 4 and 5) so look out for us – we always love to connect with likeminded businesses.

We hope to see you there – or do get in touch if you can’t make it and want to know more.

Feed the Easter dash with a ski wear spring clean

Bookings for Easter ski trips are booming, with thousands planning a last-minute dash to the slopes to catch their first ski season in two years.

The return to the UK Passenger Locator Form has been scrapped, France has suspended its health pass requirements, meaning unvaccinated children and teens no longer need to test daily, and Austria has relaxed its proof of vax / test / recovery rules. Spain is free to enter, as is Norway where masks are pretty much non-existent, and fully vaccinated travellers will no longer need to provide a pre-entry COVID-19 test result to enter Canada from April 1.

If you want to ski this spring : the choice of destination is wide. At last.

As a result, and after a long period off the piste, we are hearing from many people whose ski clothes (or their kids’ ski clothes) no longer fit. We can confirm: demand for good quality pre-loved secondhand ski clothing is HIGH. Which makes now the perfect time to sell on your quality ski and snowboard clothes via WhoSki.com.

Keep hard-to-recycle ski clothing out of landfill

You may already be aware that wintersports wear is notoriously difficult to recycle because of its mixed materials and specialist coatings. It’s also harder to sell on through charity shops because of the limited market. A terrifying 300,000 tonnes of textiles is dumped in landfill every year. So do your bit for the environment by thinking secondhand when you buy your next ski and snowboard outfit. Check the listings in the WhoSki.com shop before you think about buying new.

We donate to charity on every sale

And if you have ski clothes still in good condition but which you no longer need, it is so simple to upload them for sale at the WhoSki.com marketplace.

Registration is free and takes just a couple of minutes. Uploading clothes for sale is so simple you can do it from your smartphone.

We donate 25% of our commission on every sale to teenage mental health charity stem4. That means you are doing good for the environment AND charity every time you buy and sell at WhoSki.com.

What’s stopping you? Click through to our marketplace to get going. And enjoy that Easter ski break: you deserve it.

Hurry to WhoSki.com for half-term ski trip essentials

  • Half-term ski trip booked: CHECK
  • Boxes of wintersports clothing retrieved from the loft: CHECK

Like so many others, it’s two years since I last enjoyed a ski holiday (thanks for nothing, pandemic), and – predictably – half the family’s winter wardrobe doesn’t fit.

Sounds familiar? With just a fortnight until thousands of us hit the slopes, there is no chance that any ski or snowboard clothing donated to the charity shop will be sorted and on sale in time to help out another family this season.

But there is still time to shake down your good-as-new clothes, upload them to WhoSki.com (using our new, super-simple marketplace tech) and see them go to a good home.

FIXED-PRICE INSTANT SALES MEAN THERE’S STILL TIME TO SELL – and buy

So if you’re also having a ski kit clear-out, why not sell on your unwanted good-as-new clothing before you head off? And browse our re-launched WhoSki.com marketplace (new items being added all the time) to fill the gaps in your family’s ski and snowboard wardrobe.

Sales via our website are fixed-price so you don’t have to wait for an auction to come to an end, with transactions handled safely by trusted provider Stripe. Find out more about how to buy and sell via WhoSki.com here.

It’s free to register at WhoSki.com, and we donate 25% of our commission to teen mental health charity stem4 on every sale.

Clear out your wardrobe, prevent still useable ski clothing from going to landfill AND do some good: what are you waiting for?

Remember, too, to save putting away the stuff you won’t use again by posting it for sale on WhoSki.com when you return. It’s so simple to use our new upload system, you could do it from your phone while hanging around at the airport or in the car on the way home. Simply register, upload pics and details and click POST LISTING. It is literally that easy.

You’ll be helping people who ski later in the season (at Easter, for example) as well as the environment. Did you know that around 75% of clothing donated to charity shops fails to find a home?

Schuss into spring 2022 with new-look WhoSki.com

Welcome to new-look WhoSki.com. We’ve had a marketplace makeover, making it quicker and easier to buy and sell pre-loved wintersports wear on our UK-based website, with transactions powered by Stripe for financial confidence and security.

What’s new?

  • upload technology SO SIMPLE that you can list your no-longer-needed clothing by mobile as you travel to and from the piste
  • reliable click-to-buy transactions powered by trusted provider Stripe
  • focused ski and snowboard community: no trawling through page after page of irrelevant content
  • #SkiGreen Directory to help you make eco-choices when you visit the slopes

PLUS we continue to donate a quarter of our commission to teen mental health charity stem4 on every sale.

Think green as you head for the mountains

Sustainability is the No1 reason why we set up WhoSki.com. Extending the lifetime of textiles is the most environmentally friendly way to keep clothing in circulation and out of landfill. It’s a step that we can all take, by passing on our good quality, secondhand clothes to other enthusiasts.

Experts calculate that extending the active life of clothing by just three months per item, leads to a 5-10% reduction in the carbon, water and waste footprints of your family’s no-longer-needed ski and snowboard outfits.

Find out more about sustainability in winter sports and the fast business on our Eco page here.

Meanwhile, around three-quarters of clothing donated to charity shops fails to find a home – especially specialist items like ski wear – and a mere 15% of our textile waste is recycled.

The good news is, every one of us can make a difference. So why not put sustainability on your to-do list this back-to-ski season? Selling through WhoSki.com instantly reduces the carbon footprint of your wintersports habit, helps you earn a bit of money and keeps down the cost of kitting out yourself and your family.

Sell simply and safely in our dedicated community

So whether you’ve fallen out of love with your wintersports wardrobe since you were last on the slopes, or had a clear-out and realised those ski and snowboard clothes no longer fit, the WhoSki.com shop is the place to sell them, simply and safely.

We look forward to welcoming you to our refreshed online marketplace – join us too on social media, @WeWhoSki on Twitter and Instagram.

Five things we learned at the National Snow Show

Thanks to all who joined us at the NEC for the National Snow Show last month. It was a great opportunity to spread the #SkiGreen message and gauge your views about our circular economy goals.

We loved chatting to skiers and boarders from across the country – all so excited to get back on the slopes after an enforced absence. Here are some of our takeaways from those conversations…

  1. Virus permitting, it is going to be a bonanza season on the piste. LOTS of us have multiple ski trips planned for the ‘back to the slopes’ 2021/22 season. We lost count of the number of skiers who told us they had three, four even FIVE ski holidays booked. Go Brit skiers – it’s going to be an epic year in the mountains.
  2. There are THOUSANDS of bags of unwanted ski clothing neatly stashed in loft cupboards across Britain. It was a rare visitor to the WhoSki.com Snow Show stand who didn’t own up to being a ‘just in case’ hoarder. Much of it is apparently in A1 condition and never likely to get worn as it no longer fits.
  3. Skiing en famille is a great British tradition that shows no sign of waning. Bank of mum and dad is still paying for wintersports wear AND holidays for the kids – even when those ‘kids’ are well into their 20s. Well, if ma and pa are footing the bill, who are you to deprive them of your delightful company – and let them pay for that £14 bowl of spag bol when lunchtime comes? Who says millennials haven’t got a clue about money?
  4. While the general population saw their weight increase during lockdown, many skiers took advantage of enforced leisure time to get active and actually LOST weight. We spoke to numerous visitors who said they were looking for new outfits because the old ones were now too roomy. There is no better excuse for a ski kit upgrade – just remember to sell on the jacket and pants that no longer fit.
  5. The #SkiGreen message is front of mind for increasing numbers of brands, resorts and wintersports enthusiasts. Eco-products like Face Freeze plant-based wax and GROUNDTRUTH luggage made from recycled plastic bottles were among our favourites at the Show.

Recycle is good but re-use is always better. That’s why it is our mission to keep wintersports clothing in circulation through the WhoSki.com peer-to-peer marketplace. Your old is someone else’s new: look out for the re-launch of our buy-sell platform coming soon. Register for our newsletter to be among the first to know.

Join us at the National Snow Show!

The slopes are re-opening, the kit is being dusted off, so rather than filling up landfill with your old ski and snowboard clothing, come and see us at stand D70 at the 2021 National Snow Show and discover how you can ski greener this season.

We are revamping our website, but – like your favourite pistes! – we will be back in business soon, with our eco-focused peer-to-peer marketplace where wintersports fans can buy and sell pre-loved ski wear. Saving money and supporting the circular economy.

We are the UK’s only website dedicated to helping you pass on secondhand ski and snowboard clothing, enabling you to ski green AND look good on the slopes for less.

It’s been a long time since we were at the last Ski Show in Battersea Park, but we are looking forward to meeting skiers again in person at the NEC in Birmingham, Saturday and Sunday October 23-24. You’ll find us between the Snow and Shred Stages, at stand D70.

Do pop by and say hello: we’d love to hear how you’re planning to reduce the carbon footprint of your ski or snowboard trip next season #SnowShow

Before you visit: current NEC guidance here: https://www.thenec.co.uk/visitors/plan-your-visit/

Can skiing come back greener?

Most of us have come to the terms with the fact we’re not going to be skiing or ‘boarding this season, and are instead looking ahead to 2021/22 for our return to the piste. This enforced hiatus is the perfect time to consider the carbon footprint of your trip to the slopes. WhoSki.com founder Sally Warren shares her thoughts:

“When my WhoSki.com co-founder Nicola and I embarked on our green ski-clothes journey I don’t think either of us were aware quite what a commitment to the #SkiGreen movement there already was within the wintersports sector.

“In fact, the eco snowsports industry encompasses an extensive range of start-ups, SMEs, policy makers, academics and long-term successful businesses, already making their mark to push the #SkiGreen agenda.

Focus on sustainability

“Since Lockdown1.0 in spring 2020, when the ski and snowboard industry essentially shut down overnight, energies have been poured into a focus on sustainability. And they – we! – are starting to make real headway. Late last year, SATI (the Sustainable Alpine Tourism Initiative) organised a series of thought-provoking digital seminars covering decarbonisation, the circular economy, progressing sustainability in tourism and sustainable development. I was lucky enough to be a panellist.

“These seminars have achieved a lot. They assembled movers and shakers in the wintersports industry in the same (virtual) room to discuss what they are doing. They highlighted the barriers speakers had come up against, the tourism psychology of choice and how businesses can become more transparent about their environmental credentials. They provided practical expertise for businesses and consumers and helped us develop a common purpose, about taking steps to reduce carbon footprint.

“Barriers highlighted included:

  • government non-commitment (we certainly see that regarding the circular economy in the fashion industry),
  • no industry-wide green ‘kite mark’ or ‘accreditation’,
  • lack of transparency by some businesses for consumers
  • the rise in temperatures and its impact on mountains.

Industry acts on wintersports clothing

“Ski fashion finds it difficult to get ski gear recycled within Europe; Japan is one of the few countries where this can be done, yet transporting clothing to the other side of the world is no eco-solution for European businesses.

“There has however been real innovation. New materials for ski clothing now frequently incorporate recycled plastic, and some are starting to revise designs to minimise the environmental impact of clothing. Incorporating fewer zips is one simple way that helps make it easier to recycle clothing, for example.

Inform yourself

“It’s definitely getting easier for consumers to find out more information (check our blog here) but how do you as a skier or snowboarder make that jump, that commitment to reducing your impact on the environment?

“A recurring point made by numerous SATI participants, was the need for governments to legislate. The wintersports sector is increasingly calling for a courageous green commitment at resort level, national and European levels.

“What I got from attending SATI’s online events, is that we all want to see visitors enjoying the mountains. But at the same time, it is essential that we reduce and minimise the impact of our visits on the environment.

“This covers simple choices ranging from the building you stay in, how you travel there, which resort you choose and the clothes you wear. All make a difference.

Make the right eco choices

“Alpine tourism tends to attract more affluent visitors: people who can afford to make a conscious change in their buying behaviours and make environmentally-friendly choices when visiting the mountains.

“Meanwhile, industry needs funding to raise consumer awareness, to guide them through change on the greener mountain futures. Large holiday providers must work harder to communicate how their clients can #SkiGreen, and what they are doing to promote sustainability. Their actions should not simply consist of ‘offsetting’.

“It is apparent that the Alpine sports tourism industry is undergoing – and driving – change. While there is a long journey ahead, these passionate business leaders are going to be the industry’s strong collective voice – so keep your eyes peeled as the #SkiGreen campaign gathers pace.

“Finally, I’d like to thank Sarisher Mann from SATI for doing such a great job in getting the 2020 programme up and running, questioning us and our goals and getting us together. We look forward to SATI 2021.”

WhoSki.com join SATI (Sustainable Alpine Tourism Initiative): how to green up your wintersports habit

WhoSki.com was delighted to join a panel of major players in the snowsports field for last month’s virtual SATI conference.

SATI is the Sustainable Alpine Tourism Initiative which promotes knowledge sharing and collaboration on sustainability in alpine tourism. The circular economy was a focus for this conference. It’s exactly what we are trying to promote in the wintersports clothing sector by enabling you to buy and sell preloved items from your ski and snowboard wardrobe, extend their lifecycle and keep them out of landfill. Find out more about our eco-motivations.

Our SATI webinar back in December discussed the impact of mountain tourism and how to make the right choice for the environment when enjoying snowsports. Here are some of the tips we picked up from the event:

1 Booking your ski holiday

Look for a smaller, specialist company which works with specific resorts and can book you into accommodation providers with established sustainability plans to reduce their carbon impact. For example, bookdifferent.com will give you a “staygreencheck” rate, public reviews and carbon footprints as well as clear top tips for responsible holidays. The platform is simple and easy to use.
If you book though a major ski company, ask what they are doing to reduce environmental impact, how they are working with resorts and why they don’t do more to help consumers understand how to #SkiGreen.

2 Travel to your ski resort

Flight costs look likely to rise in the wake of last year’s enforced shutdown, plus we all know the environmental damage air travel causes. Driving might be tempting from a Covid-secure point of view, but the train is your most eco-friendly alternative.
Visit snowcarbon.co.uk for timetable information and travel options to your chosen resort. They’ve done the hard work to make booking easier for you. Or follow theskipodcast.com where host and creator Ian Martin touches on many snowsports-related topics, including vehicle-free resorts.

3 Do your research

Attend the www.NationalSnowShow.com this autumn. The #SkiGreen agenda will be a big part of their offering at the show at the NEC in October 2021 with input from a number of emerging green companies across the whole snowsports sector. Come along and find out more.
PS: bring your preloved ski clothing – WhoSki.com will be present to help keep your jackets and pants out of landfill and in circulation. We’ll be providing more info closer to the date.

4 Dress green

No longer wanted wintersports clothing is notoriously difficult to recycle with its mixed fabrics, coatings, zips and fastenings. That’s why so many brands are now using sustainable materials in their collections. But however eco your clothing’s credentials, re-use always beats recycle. Ensuring every item of clothing gets the maximum number of wears should be your goal.
That’s why we created WhoSki.com as the online marketplace where you can buy and sell good quality secondhand ski and snowboard clothing. Perfect for families and students on a budget. It’s also the ideal solution for Instagrammers wanting to snap a different look every day for their channel.

Look out too for brands like Planks, Picture, Surfdome and EcoSki which offer transparency in manufacturing and sustainability credentials. Some brands will repair damaged clothing including Patagonia and Norrøna. In Scotland, try Scottish Mountain Gear.
Even skis are going green, with some marques using wood and other natural materials to make them increasingly recyclable.

5 Get your voice heard!

Finally, we recommend you sign up to protectourwinters.uk which is lobbying government and business to act on the environmental impacts of wintersports. Follow us on twitter @wewhoski for more eco-ski inspo, and spread the word: it might just be the best thing you do this winter while ski and snowboarding is off limits.

Join us in supporting the Sustainable Alpine Tourism Initiative

Our co-founder Sally Warren is preparing to speak at this week’s SATI conference on Friday December 18, discussing the how and why of a responsible ski wardrobe, with insights into the reasons behind the founding of WhoSki.com.

The session, entitled ‘How can snowsports tourists progress sustainability?’ starts at midday GMT (UK time) and is open to all – simply register for FREE and log in on the day.

Other guests on the panel include leading lights in the #SkiGreen movement:
Dan ElkanSnowcarbon, Founder | Low carbon ski travel
Lonneke De Kort – CEO, Bookdifferent.com | Booking Sustainably
Maria Kuzma – Professional Snowboarder, architect & entrepreneur | Using your agency for good
Lauren MacCallum – General Manager, Protect Our Winters UK | Engaging the outdoor community

Friday’s online forum is a chance to find out more about how the choices you make as a skier, snowboarder or visitor to the mountains in any capacity, can help reduce your carbon footprint and improve sustainability within the wintersports industry.

We will be talking about everything from travel to architecture, wax to clothing, hotels to chalet location, with input from experts at the forefront of tackling climate issues in the sector.

All taking part are welcome to contribute questions and comments, with a 25-minute breakout networking session for audience reflection and group collaboration discussions.

The Sustainable Alpine Tourism Initiative (SATI) is an international conference series aimed at progressing knowledge sharing and collaboration on sustainability in alpine tourism.

SATI2020 is unique in convening senior corporate executives, industry leaders, hotels, resorts, policymakers, and sustainability experts in academia and innovation to share ideas and insights that tackle key sustainability challenges in alpine tourism.
Find out more